THE ROLE OF THE DIGITAL ECONOMY IN THE DEVELOPMENT OF ENTREPRENEURSHIP

Abstract

This article discusses the pivotal role of the digital economy in fostering entrepreneurship. It highlights the benefits of the digital economy, such as global market access, reduced barriers to entry, innovation, flexible work environments, and data-driven decision-making. Additionally, it touches upon the significance of entrepreneurial ecosystems, social impact, adaptability, and the ethical challenges that come with digital entrepreneurship.