BEHAVIOURS VOICES AND THEIR IMPACT ON STRATEGIC PURITY IN BUSINESS ORGANIZATIONS: A SURVEY OF THE VIEWS OF A SAMPLE OF SOME FACULTIES OF KOUFA UNIVERSITY IN NAJAF AL-ASHRAF GOVERNORATE

Abstract

The research aims to identify the impact of behaviours voices in strategic purity, as most of our Iraqi organizations suffer from the dominance and domination of senior management in making important decisions and not sharing information and ideas with their existing human resources.It is therefore imperative that organizations rely on a set of human resources management practices in their pursuit of strategic purity by making suggestions on improving the organization's organizational processes. The research was based on the case study approach in applying the practical aspect of being the most appropriate approach through which a particular organization could be studied. Some faculties of the University of Kufa were selected as the sample study. The identification was used as a source of data collection. (215) identification was distributed only (201) and analysed using the statistical package of social sciences (SPSS.V.24).One of the most important findings of the research is that there is a moral impact of the changing voices of workers in strategic purity. This indicates that behaviours voices have a significant role to play in the direction of organizations in achieving strategic purity, so organizations should give the utmost importance to behaviours voices in order to achieve their strategic objectives and work on the development of special programmes to develop their leadership capabilities.