REDEFINING MARKETING STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS AMIDST COMPETITIVE EDUCATIONAL SERVICES

Abstract

In the dynamic realm of higher education, institutions are faced with the imperative of distinguishing themselves amidst a sea of choices. This article delves into the transformative strategies that higher education institutions (HEIs) in Uzbekistan can adopt to navigate the challenges and leverage opportunities in the face of competitive educational services. Drawing from contemporary research, in-depth analyses, and tailored recommendations, this comprehensive guide offers insights and strategies to empower HEIs in Uzbekistan to redefine their marketing approaches and achieve excellence in a competitive landscape.