COMPARATIVE ANALYSIS OF FEATURES AND ADVANTAGES OF TRADITIONAL AND DIGITAL MARKETING DEVELOPMENT

Abstract

This article discusses the stages of development and directions of digital marketing, which is one of the important areas of the digital economy in modern conditions. As well as a comparative analysis of the concepts of digital marketing and traditional marketing, its advantages and possible harm. The article examines digital marketing strategy and its importance in tourism development. The history of the development of the digital economy, types of digital marketing and priority directions for its development are also covered.