MODERN TRENDS IN MANAGEMENT STRATEGIES AND THEIR APPLICATION IN COMMERCIAL BANKS

Abstract

In this article, the development of the economy in the country, the improvement of the management system, the work technology of some specialists and assistant management staff, the factors affecting the provision of individual banking services to clients in international practice, regulatory documents regulating the management of market risks in commercial banks by the Central Bank and their essence, the main problems in the management of assets and liabilities of the bank, marketing strategies in evaluating the effectiveness of commercial banks and suggestions and comments on modern trends in their application are presented.