KNOWLEDGE CENTRICITY AND ITS ROLE IN ACHIEVING SUPERIOR PERFORMANCE: AN APPLIED STUDY AT AL-MUSTAQBAL UNIVERSITY

Abstract

This study examines the effect of Knowledge Centricity on superior performance at Al-Mustaqbal University. The primary hypothesis posits a significant positive effect of Knowledge Centricity on superior performance. Data were collected via a structured survey of workers at Al-Mustaqbal University. 378 valid questionnaires were collected for statistical analysis which confirmed that seven out of eight dimensions of Knowledge Centricity significantly enhance superior performance. However, the ability to Produce revenue online did not show a significant effect. These findings spotlight the importance of adopting a holistic approach to knowledge centricity unitizing its multi dimensions. The study offers actionable insights for Al-Mustaqbal University and similar institutions aiming to leverage knowledge-centric practices to achieve superior performance.