STRATEGIC LEADERSHIP IS AN INTRODUCTION TO MARKETING DECISION DEVELOPMENT AN ANALYTICAL STUDY OF THE OPINIONS OF A SAMPLE OF DECISION MAKERS IN GOVERNMENT BANKS _ NINEVEH GOVERNORATE

Abstract

This research seeks to show the role of strategic leadership in the development of marketing decisions by following the method of analytical study using the questionnaire form as a measure of the study, in addition to clarifying the correlation and impact relations between the two variables, the research was conducted depending on two basic aspects represented by the first being a descriptive documentary represented by access to a number of literature to clarify the theoretical background of both strategic leadership and marketing decisions presented by researchers in their scientific products, The second method is an analytical method, through the preparation of a questionnaire prepared for the purpose of collecting data and information related to research, and the researcher sought to include a number of questions expressing the research problem, which was the basis from which the research methodology was launched and relied on in the field side, the most important of which was the main question: Is there a role and impact of strategic leadership in the development of Marketing decisions, and to answer these questions, a hypothetical scheme of research was formulated through which it reflects the relationships and effects between the two research variables, which resulted in a set of main and sub-hypotheses that were tested using a number of statistical means for the data collected by the questionnaire that was distributed to (142) individuals surveyed in the organizations surveyed, which represented government banks.The research reached a set of conclusions, the most important of which is the existence of correlations and impact between strategic leadership and marketing decisions in the light of the answers of the individuals surveyed, which confirms the importance of strategic leadership in the development of marketing decisions of the organizations surveyed. Based on the theoretical and field findings of the research, proposals consistent with these conclusions were presented, as well as proposals for future studies relevant to the current two dimensions of research.