Applying of Neuromarketing in Education in the Republic of Uzbekistan

Abstract

The article analyzes the issues of applying the theory and practice of neuromarketing in education. The modern marketing complex of an educational organization, elements of the educational marketing complex, "people" and "process" as points of contact in the process of providing educational services and products are considered. A modern view of neuromarketing research is presented as an innovative approach to obtaining and using information about neurophysiological reactions in the process of educational activity to increase its effectiveness. The features of soft and instrumental neuromarketing are considered.