INNOVATIVE WAYS TO DEVELOP INVESTMENT ACTIVITIES IN ENTERPRISES AND INCREASE THEIR EFFICIENCY

Kurbanova S. B.

Authors

Kurbanova S. B. Samarkand Institute of Economics and Service, Faculty of Banking and Financial Services, Department of Finance, assistant teacher

Keywords:

innovation, investment activity, investment efficiency, technological renewal, competitiveness, financial stability, strategic planning

Abstract

This article highlights the essence and forms of investment activity in enterprises and explores innovative approaches to increasing its efficiency. Investment is viewed as a key factor in enhancing competitiveness, accelerating technological modernization, and ensuring economic growth within enterprises. The article analyzes various types of investments and their financing sources. Additionally, proposals and practical mechanisms for implementing an effective investment policy are presented.