MODERN MANAGEMENT OF THE HOTEL BUSINESS IN UZBEKISTAN

Usmanova Nigina Marupovna; Farkhodova Robiya; Urishboev Muhammad; Rakhmonov  Abdumalik Fazliddinovich

Authors

Usmanova Nigina Marupovna PhD, Acting Associate Professor, Department of Management, Samarkand Institute of Economics and Service, Uzbekistan
Farkhodova Robiya Student, Samarkand Institute of Economics and Service, Uzbekistan
Urishboev Muhammad Student, Samarkand Institute of Economics and Service, Uzbekistan
Rakhmonov Abdumalik Fazliddinovich Student, Samarkand Institute of Economics and Service, Uzbekistan

Keywords:

hotel business, hotel management, tourism in Uzbekistan, digitalization of hospitality services, service standards, sustainable tourism development, ethnic hotels, hospitality

Abstract

This article analyzes the development of the hotel business in Uzbekistan in the context of tourism growth and government support for the industry. The study focuses on the implementation of international standards, digitalization, and “smart hotel” technologies, as well as successful case studies of international hotel chains and ethnic-style hotels in historic cities. Key challenges are examined, including the shortage of qualified personnel, uneven infrastructure development, and the seasonality of demand. The paper proposes strategic directions such as public-private partnerships, professional education, and sustainable tourism development. The findings of this study are relevant for hotel managers, tourism specialists, and investors.