SUSTAINABLE DEVELOPMENT OF SERVICE ENTERPRISES THROUGH SOCIAL TECHNOLOGIES AND ESG PRINCIPLES

Abdullaeva Zulfiya Izzatovna

Authors

Abdullaeva Zulfiya Izzatovna PhD in Economics, Associate Professor of the Department of Real Economics, Samarkand Institute of Economics and Service, Uzbekistan

Keywords:

social technologies, ESG principles, sustainable development, service enterprises, green economy, digital platforms, tourism

Abstract

This article is devoted to the combined impact of social technologies and ESG (Environmental, Social, and Governance) principles on the sustainable development of service enterprises. During the research, the role of digital platforms, social networks, and remote service channels in implementing ESG criteria in service enterprises was analyzed. The article examines Uzbekistan's sustainable development strategy, growth dynamics in the tourism sector, steady GDP expansion, and green economy transition processes in the service sector. Based on the results, practical recommendations for the harmonious implementation of social technologies and ESG principles in service enterprises were developed.